Patients need to trust everyone involved in their dental care – dentists, hygienists, nurses and the reception team.
An important aspect of running a successful dental surgery is building trust. Patients need to know that their dental team is knowledgeable, can provide a high level of service and values confidentiality, all while carrying out the procedures that a patient needs.
There are many ways to build trust among patients – and an understanding of what it takes to build trust should be woven through the entire patient experience. From the moment a potential patient first learns about your practice, through to their first visit and beyond, you should always be working to build, maintain and strengthen trust.
So, how do you build trust in a dental surgery? Here are some of our top tips:
One key element of building trust is an ability to communicate clearly and compassionately with patients. While this is a skill that can come naturally to some people, for many, it’s something that needs to be learned.
In either case, training can help to reinforce good communication skills and help us improve patient interactions.
Simple things such as ensuring eye contact and introducing name badges can also help to boost communication and build trust because they add to the feeling of personal connection.
Putting patients first
Whether a patient’s in for a routine check-up or a routine procedure, building trust means making them feel that you always have their best interests at heart.
Remember that people rarely put their faith in an actual business. Instead, what they are really putting their trust in is the people within that organisation. Similarly, when somebody describes a company as reliable and providing good service, they’re actually describing the people they interact with.
When everyone on the team understands this important point, it makes it easier to build trust among patients.
Maintain regular contact
You can’t expect to have a meaningful and trusting relationship with someone if you rarely see them. Sure, patients are supposed to visit their dentist every six months, but that’s a long time to go without any contact with a client.
Social media and newsletters can be effective ways to build on a dentist-patient relationship between visits, ensuring your surgery is always the first that comes to mind when a client thinks about making an appointment.
Here at Designer Dental Training, we offer a variety of training courses for all members of the dental team. These sessions are designed to help dental surgeries improve communications, increase trust and build a successful practice. To find out more, please get in touch.