What can your dental practice do to increase the chances of patients returning for regular check-ups and treatments?
Repeat custom is something that is highly important to all sorts of businesses, including dental practices.
Having a reliable core of patients that return regularly for check-ups and treatments can help to keep your practice afloat. But building loyalty is not necessarily an easy task, so what methods can you use to encourage patients to keep coming back?
Don’t take anything for granted
Any business or service provider that simply assumes its customers will keep coming back is setting itself up for a fall.
Don’t take any of your patients for granted, regardless of how long or how regularly they have been coming to you. People will want to see that their loyalty is recognised and rewarded, possibly through personalised messages or discounts on additional treatments.
Consumers are more likely to feel loyal to a provider with whom they have a strong, rewarding relationship.
One of the most effective ways of creating and maintaining a relationship with your patients is by simply staying in contact. Sending appointment reminders or messages to inform individual patients that they are due for a check-up could help to form the foundations of a relationship that lasts many years.
Invest in customer service
Good customer service is one of the key cornerstones of business for any organisation or service provider.
Specialist training to help your staff deliver the best possible experience for patients will prove a worthwhile investment, since someone who has enjoyed a positive individual experience at your practice is much more likely to return in the future.
Listen to feedback
Your patients are a valuable source of guidance on how your practice is performing.
All feedback can be useful, regardless of whether it is positive or negative. Praise helps you to understand what you are already getting right, while complaints highlight areas where there is room for improvement.
Showing that you are listening to input from patients will contribute to stronger, longer-lasting relationships.
For more information on solutions and strategies that could help to ensure your patients keep coming back year after year, contact Designer Dental Training today.