Don’t ask me – I’m only the dentist

Don’t ask me – I’m only the dentist. A recent television programme highlighted the practice of ‘gaming’ where dentists persuade patients to pay for treatment to be done privately which is available much more cheaply on the NHS. For us, […]

Gearing up to go cosmetic

Make sure your team is in front of you, advises Jacqui Goss So you’ve decided to go the cosmetic dentistry and facial aesthetics route. What is the impact of such a move on the front of house (FoH) team (which […]

The Modern Day Marketing Mix

Essential components for patient engagement The dental profession is an interesting place to be in the 21st century. On a daily basis you deal with many complexities that simply become ‘normal routine ‘ but when you stop and think about […]

Follow-up? What follow-up?

Follow-up? What follow-up? How often do your patients leave saying they’ll think about the treatment plan they’ve been offered? And then you never hear from them again! A similar thing happened when I last went to buy a car. I […]

How to handle on-line complaints about your dental practice

Jacqui Goss explains how to handle negative comments and elicit patient feedback In this article we ‘ll consider negative comments made online and ways of acquiring valuable feedback. There have been spectacular gaffes on, for example, Twitter that have resulted […]

Overcoming price objections

Paying for dental treatment Don’t say never, never to the never-never, advises Jacqui Goss Have you ever bought a car for cash? I haven’t. My parents probably did but I’ve always needed a loan for the purchase. In my parents’ […]

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