Turning existing and loyal patients into advocates for your brand can prove invaluable when it comes to achieving long-term success and expansion for your dental practice. Word of mouth is a powerful thing, so getting people talking positively about your business and its services can prove hugely significant.
Why advocacy is so beneficial
One of the main reasons why people becoming advocates for your brand is so valuable is that it takes some of the marketing burden off your shoulders. Loyal customers who tell their friends and family about the positive experiences they have had at your practice are effectively doing your marketing for you, by boosting awareness and improving perceptions of your brand. Furthermore, consumers are much more likely to believe and act on personal recommendations of a particular service from someone they trust, than to be engaged and won over by marketing communications from a business.
This is particularly true where healthcare is concerned. The importance attached to health and wellbeing services – and the anxiety some people feel about visiting the dentist in particular – can make personal recommendations and reassurances more meaningful than usual.
Earning advocacy through customer service
Striving for excellent standards in customer service is one of the most reliable ways of earning patient loyalty and advocacy. This is largely because a patient who has received a particularly positive or rewarding service from your staff is likely to remember that experience and tell people about it. Attaching importance to customer service is a way of showing patients that you value their custom and want to provide them with high-quality care.
People who feel that they have been well looked after will have a stronger connection with your brand and be more inclined to recommend you.
To ensure that your practice is doing everything to engage and get value from its existing customers, contact Designer Dental Training to find out about our dedicated customer service programmes.